Posts by emmac
Is Mystery Shopping Just Shopping? No!
At Scisco a question that comes up regularly from potential mystery shoppers is the question if the mystery shopping experience is all about retail. Our immediate answer is no! Although mystery shopping is its name it involves all different types of industries. Good customer service is essential in all areas – from the simple retail in a shop to more complex customer complaints departments – the way you treat your customers should always come first. It is for this reason that secret shopping is popular in a range of different sectors as all CEO have the same aim – good quality service which makes the customers come back for more. At Scisco our clients range from...
Read MoreWhy Mystery Shopping Is So Vital For the Retail Industry
In the retail industry, your employees are the face of your business, so it is important they present the best possible version of your brand. The service people receive from your employees influences how much they are willing to spend or if they are willing to buy anything at all from you. An employee’s help, advice and service are the best way to engage customers and leave a lasting impression, encouraging them to return time after time. If a customer experiences a bad shopping experience, they are likely to be wary about returning as well as sharing their poor experience with friends and family and discouraging them to visit your shop as well. However, it is not...
Read MoreHow Your Hotel Could Benefit From a Mystery Shopper
The beauty of the “mystery shopper” service is that it allows you to see your business as your customers see it. The more heavily involved in the running and overseeing of your company you become, the easier it is to develop a detached view of your company. Many people associate mystery shopping with the retail industry- which of course it is ideal for- but it can also be tailored to suit a number of other sectors such as banks, restaurants and hotels. Hotels in particular rely on customer service. After all, the luxury of staying somewhere else for a night or two is to experience a level of pampering and relaxation you wouldn’t get at home. Hotels depend on...
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